Case Study Analysis

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Paper Topic: Case Study Analysis Running head : CASE STUDY ANALYSIS Case Study Analysis [Author ‘s Name] [Tutor ‘s Name] [Class] Abstract The market segment of drug products is extremely vulnerable , and greatly depends on the state of advanced research and the research capabilities of the companies within this marketing niche

The company is capable of possessing more competitive position towards other drug companies in case it can offer a new product , in compliance with the major medical and safety requirements for reasonable price , and being widely available Speaking about Burroughs Wellcome Company and its product Retrovir , it should be noted that the roots of its development and marketing go back to the time when people were still searching for possible HIV treatments

The is aimed at analyzing the case study of Burroughs Wellcome Company and its product Retrovir Case Study Analysis Introduction We are used to the thought that the market of drugs is extremely susceptible to the state of medical research

In other words , how do drug companies regulate their profit margins , and offering a unique product does this mean that the company is at the edge of maximizing its profits Nature of the industry , market , and buyer behavior We are speaking here about the market of drugs , and particularly antiviral drugs

The major factors contributing into the level of competition between the drug companies are the prices for similar products , and the research capabilities of the companies within one drug niche

When the company explores the market and creates a revolutionarily new medical treatment , does this mean it has the right to exercise any price possible to pay off the costs

It is absolutely true , as the appearance of new medical preparations changes the balance of market forces towards this or that company

It is even more important to remember that Retrovir was not the first attempt to create such product during the period of 1984-1989 the consumers were already familiar with the drugs named DDI ‘ and produced by Bristol Myers corporation

The analyzed Burroughs Wellcome PLC is the single producer of the medical preparation called Retrovir , having become one of the basic medical tools in inhibiting the development of HIV cells in HIV patients

Yet , price is not a rare obstacle against successful promotion of the discussed products

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