Learning and decision making
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Paper Topic: Learning and decision making Decision Making in Product Purchasing Decision making in consumer purchasing is defined as the psychological process of selecting a particular course of action among other alternatives
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The following factors enabled me to come up with a decision in purchasing the listed products Need : The decision of the purchase of the official dress came as a result of need
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Considering the advantages and the disadvantages of the products , the availability of the product in the market and the resources available and how the good will meet my needs is a big part of choosing which products to purchase
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The final stage is the purchase which is the buying decision made by the consumer
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The stages involved in this process are Awareness this is a stage where a consumer must be aware of the existence of a particular product in the market
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This is then followed by understanding whereby , the consumer should be able to know how the particular product will meet his needs (Baker
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Research was used in discovering the most cost effective place to purchase the clothing and the particular brand others would be wearing in to fit the group The purchase of the perfume was due to the need to have a good fragrance after a shower
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But for one to be able to do this , he must first go through various stages that will enable him be aware of the product and how to obtain it
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Though there are many goods to choose from in the market getting more information about the product by visiting different stores , discussing with friends and relatives , reading , listening and watching advertisements in media and on the Internet helps in the decision making process
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The next stage is attitude under this the consumer must be able to develop a positive feeling towards the product
