Nintendo Market Analysis
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The advents of wireless and online games have reversed the trend , where the customer goes for buying the least expensive of the products , if the quality is good (Molnar 2007 What is the current pricing strategy The current pricing strategy of Nintendo is by continuing their investment with the GameCube
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The game market for kids , has reached its saturation and the need of the hour is building games aimed for older people (Borow 2003 What are customers` future needs In future , with the wider spread in online and wireless games , customers need to have video games which will be less expensive and portable
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In addition , Nintendo also plans to go in for digital distribution with the Wii and Virtual console distribution channels (Nintendo Corporate How price-sensitive are customers Nintendo was earlier known for price fixing , when the customers were more interested in the product than the price
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2 (Shim 2005 What are customers` current needs Currently the video game customers need games which are aimed at adults rather than kids
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Its main products are video games , handheld games and console games (Nintendo Corporate Who is the target market The target market of gaming companies are people in the age group of 5-34 years
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They would also need to have these systems easily run in a network , which is the prime reason for the rage of PC games (Jackson What are current distribution channels Nintendo ‘s products can be either brought off the shelf from various game shops currently there are many games which could be played online too
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However , choice for buying such games lie with their parents Nintendo also has an indirect target in them (Rye What is the size of the target market Currently the Video game market is 19 billion dollars , with about 8
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Paper Topic: Nintendo Market Analysis Who is the market Nintendo is a gaming company
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8 billion dollar market in the Asia Pacific region (Kolodny 2006 How fast is the market growing /yr PricewaterhouseCoopers predicts that by 2010 the video game market should grow to 46
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4 billion by 2010 (Kolodny 2006 How far the market is penetrated Nintendo of America has achieved remarkable market penetration
