Nivea
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The pricing scheme is based on the different products that the company offers and its product size The value is determined based on the quality of the product
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For example Nivea Visage is face care which visibly enhances your own beauty because it offers efficient solutions which are working in harmony with your skin and Nivea body offers you a complete line of moisturizing products for every skin care need – always based on latest scientific findings ( Nivea br
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Paper Topic: Nivea NIVEA Nivea is a large global skin- and body-care brand , owned by German company HYPERLINK “http /en
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The price corresponds to its quality and quality Nivea products are distributed in different countries
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In their non-personal communication has been penetrating in the different malls and beauty salon by giving free samples and free lecture about their product Nivea has been consistent in their marketing mix , from developing and improving their product until its promotion
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The product of the nivea has a wide range of line of beauty products and it has been almost 100 years in the market
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1 Pricing scheme of nivea is based on offering high value to the customers compared to most price points in the market
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Most of the products are found in the beauty bars , supermarket and inside the malls Nivea promotional method includes Media Advertising and Non-personal communication
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The Nivea Damage Zone is an example of their innovation and commitment in improving their product The price of the product ranges from 26 to 28
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1 Nivea marketing mix is comprised of the following approach to product pricing , place and promotion
