REVISION NEEDED ONLY!!!Qualitative research
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Some details of interview methods of qualitative diagnosis are presented (excerpted from Beaumont , 2001 Interviews can be used for the following purposes Sensing the organization and identifying general areas of strengths and weaknesses for further diagnosis Probing for details and getting deeper insights into a given problem or issue bothering an organization Testing out the success potential of new ideas /actions /decisions and assessing preparedness e
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Thus approaching the human attitudes from the blanket approach defies any logic When the qualitative research is used within an organization to cause an qualitative change , the researcher (s ) must consider the unique perspectives of the employees on all levels
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Qualitative research p QUALITATIVE RESEARCH Qualitative Research 2007 Introduction Myburgh , Poggenpoel Der Linde (2001 ) opened a debate of preference in quantitative or qualitative research
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The size of change is irrelevant articulation and clear understanding by all participants of the process is According to Nadler (1999 , interview methods of data collection for qualitative diagnosis purposes are used mostly when an organization engages outside consultants for development purposes and for gathering feedback
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The authors pointed out that quantitative researchers when following the quantitative research steps appropriately objectify the human being ‘ and if the research is about humans and their attitudes and interrelations such is unacceptable
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In qualitative diagnosis studies interviews may form the first step as well as the last stage of diagnosis (Nadler , 1999
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Objectifying such worldview does not and will not serve the scientific purpose neither will be accurate If the research is about finding the right answers , then accuracy is very importance
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The qualitative research thus makes sense when dealing with the human beings (Myburgh et al , 2001
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Perhaps the readers might perceive an important distinction : the quantitative research is necessary but it is better and safer to conduct when the researchers are not dealing with the human beings
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Either camp argues its valid points , however , qualitative researchers add one more and very important position : the measure of the personal attitude
